Hola - I'm 

James Archer

Business Coach, Entrepreneur, Writer, Speaker, Engineer, Cultural Connector & Coffee addict

I appreciate you visiting me here on Archer.com.


So, now that you’re here…what can I do for you, if anything, to make your life or career better?


I’m not asking that question to be anything but helpful, if I can be, to you.  


Why? Because I’m loving life. If things were going any better, I’d have to hire someone to help me enjoy it.


And so…really. I’m not kidding. Ask. I don’t care if you run a school, nonprofit, or major corporation – if I can help you, I will.


And as you travel along your own journey, people who meet you are bound to ask you for advice and guidance.


And if what they ask is something that’s not in your wheelhouse, it may be something with which I can help.

About Me

I've had many careers in my life - Engineer, Art Gallery Owner, Software Engineer, Inventor, Author, etc.


But several years ago, I RETIRED.


Then, bored out of my mind playing golf and tennis, I decided I finally had the time to learn a new language.


After struggling with lots of different language programs, I found a "secret" that helped me become fluent in Spanish.   That's when I founded The ShareLingo Project, to share that secret and help other people become fluent also.


When I decided to make ShareLingo available online, I started learning about Online Marketing, Webinars, Product Launches, and all those concepts - and I built a team to help me.


Then other people started needing launch help - and that's when my team and I formed Virtual Launch Team


And then ... I started helping entrepreneurs and organizations do WEBINARS.


Now that I'm retired, I'm busier than ever.



How can I help YOU?



    If you're ready to finally SPEAK Spanish, you need to know how to meet and practice with native Spanish speakers.   Guess what - they need to meet and practice with you.  We facilitate that.  



    Need a hand getting your launch DONE ?  My team and I not only help explain how to launch online, but we also help to implement


    - cool, right? 



    I've started, grown, and sold multiple businesses throughout the years. And I've been blessed to get to know the Latino market and culture very well - Ana Ugarte, my partner in this business is in Nicaragua - and together we help companies who want to expand their markets across borders - in English or Spanish.


The ShareLingo Project is a Social Enterprise that I founded to help connect English and Spanish speakers meet and practice together.  But it's much more than another language program.  The underlying mission of ShareLingo is to "Connect Cultures Through Language".  


But how did ShareLingo start?


As mentioned above, it started when I was learning Spanish and discovered a "secret"to becoming fluent

It's so OBVIOUS once you hear it...


The secret is this:   The more people you can help learn to speak YOUR language, the FASTER and EASIER you will speak THEIRS. 


Simple as that.   Now - there are lots of reasons this statement is true - and why it works so well. I won't get into them all here - but it just WORKS!

So if you want to speak Spanish - all you have to do is learn how to meet and practice with Spanish speakers - and how to HELP them speak English!

  • I'm the founder of The ShareLingo Project – a Social Enterprise that helps people who speak different languages connect and understand each other – both literally (the languages) and culturally. While the program was developed primarily to assist individuals and non-profits (schools, clinics, churches, etc.) it has proven to be a very effective solution within the corporate environment as well.

    Prior to founding ShareLingo, I was active in many different ventures. I earned a degree in Computer Engineering and my first job out of college was assisting the Canadian and then the Australian military on large computer based training programs.


    This position took me to Australia, where I joined a conference and exhibition company as a computer programmer (writing, among other things, the world’s first real-time conference delegate registration system). While with this company, I earned my MBA with a focus on international business, and advanced from computer programmer to the Board of Director and became General Manager. During this time, I travelled extensively throughout Australasia to help promote Australian exhibitions to large delegations from countries like China and Vietnam.

    Upon my return to the United States, I purchased an art gallery in Breckenridge Colorado, and developed Masterpiece Solutions – the first gallery management software suite capable of integrating online and in-store inventory, images, and meta-data for galleries and antique dealers.

  • After selling the software business, I invented Silpoura – a silicone kitchen device that aides pouring of almost anything. Of Silpoura, I say, “One can literally pour hot bacon or hamburger grease directly from a skillet into a coke can.”

    But it is with ShareLingo that I feel I have found hmy mission in life.

    “Helping people from different cultures connect and understand each other is something our society desperately needs. ShareLingo is working towards world peace – 10 people at a time.”

    ShareLingo began when, later in life, I decided to really learn a second language, and selected Spanish. Although I was living in Denver, where there is a very large Spanish speaking community, I found very few resources that helped me connect with people I could practice with. So, as an engineer, I decided to “fix the problem” and ShareLingo came about.

    I worked with a local non-profit and brought English and Spanish speakers together. Rather than teaching them, as in a traditional environment, I created a method to help them teach each other. An unplanned, and beautiful, result of the program was seeing the participants really become friends with each other.  This program broke down cultural barriers in a way that I had never experienced before.

    ShareLingo is helping businesses, individuals, and non-profits break down language and cultural barriers.

ShareLingo Consulting

I can help your business, or ORG, break down barriers between English and Spanish speakers.

The thing that is not often recognized is that the barriers have much more to do with culture and trust than they do with language. Yes, I work on the language barrier – but I focus more on building trust and friendship between the English and Spanish speaking participants. Once that is achieved, absolutely anything is possible.


I have three areas of focus:

  1. Cultural / Language Consulting for Businesses – I help organizations fix the disconnect between English and Spanish speaking management and workforce. [Mandatory diversity training does NOT work!]
  2. Helping schools, nonprofits, and other ORGs that serve English and Spanish speakers. Visit http://www.sharelingo.org
  3. Helping individuals who have a desire to improve their English or Spanish. Visit http://www.sharelingo.com or for the program I am MOST proud of, visit http://www.isharelingo.com where we are teaching English and Spanish speakers throughout the Americas how to find and practice with each other.


I’ve started several businesses, been on multiple boards of directors (both for- and non-profit), and I love to connect, and connect with, other people.  As you may guess, I’m passionate about diversity and other cultures.


I’m putting the finishing touches on my personal coaching program for people who genuinely want to learn Spanish, and that should be available soon. I learned Spanish late in life (I started when I was 53) so I know about the hurdles… But I did it – I’m fluent – I found the missing link, and I know that anyone can do it.


If you know a School Principal, Pastor, CEO or HR director who’s experiencing a disconnect between English and Spanish speakers, you might mention my book – Beyond Words – A Radically Simple Solution to Unify Communities, Strengthen Businesses, and Connect Cultures Through Language – it hit Amazon #1 Best Seller in Sociology of Race Relations just 3 days after release, and ALL PROFITS GO TO AID ORGs THAT SUPPORT DIVERSITY AND INCLUSION.


Finally – if you find yourself headed to beautiful Denver Colorado, hit me up for coffee – I’m happy to
discuss the journey and how to make it more effective and profitable.

Virtual Launch Team is a simple concept - it’s like a bunch of Virtual Assistants who all work together on helping to launch online businesses, without getting in each other’s way.


But how did VLT start?


Well - it started when I was really overwhelmed starting my own online business… all the technology, and tasks, were just too much for one person to handle.  And I’m a computer engineer, and tech doesn’t scare me, so I remember thinking,

  1. If I'm overwhelmed, other people must be also 
  2. I need to get some help
  3. There must be a simpler way to do this 

And there was - My team and I broke down the online marketing process into three simple and achievable "launch stages" - AND - we also decided to help people implement those stages.

    About Me and VLT

    Let me back up. I retired a bit early (I was 49) when I sold a software company that helps art galleries and antique dealers.  That’s a whole different chapter in my story. I tinkered around - playing golf and tennis - and I even invented a new kitchen gadget.  But then, I decided that I finally had enough time to learn a second language. That’s something I had REALLY been wanting to do my whole life.


    But then I discovered the “secret” to learning a new language.  I’ll tell you that secret in just a bit.  But, what I discovered worked, and I can speak Spanish fluently now.  Seriously - I’ve even been interviewed on Telemundo about it, in Spanish.


    Well, naturally, I wanted to share this secret with the world.  I started teaching people here in Denver, but that was in small groups of 10 people at a time. That was very satisfying, and I helped a couple thousand people.  I found out that ANYBODY can learn this way. You don’t have to be a geek, or an engineer, or retired!  And it works ESPECIALLY if all the other stuff is frustrating you.  So I wanted to share this secret with MILLIONS of people.  


    And that meant Online Marketing.


    That’s when I started studying online gurus like Jeff Walker, Ryan Lavesque, Todd Brown, and a host of others who all teach about online marketing.


    But even with all that theory, I couldn’t do it all myself.  


    So I put together a team to help me.


    And you know what, the online marketing game turned out to be a lot harder than all the Guru’s let on. In fact, we tried several online launches that were total nose dives.  You see, something really important was missing.


    Just like with learning a new language, the “standard” solutions were hard and confusing.

    I had studied all that theory about launching online. And I spent a fortune on tech platforms like Clickfunnels, and Thinkific.


    But it wasn’t quite working.


    Until I discovered what was wrong with my PROCESS - I’m an Engineer, remember?


    Well I broke down the online launch process into little chunks, or “stages,” that my team and I could execute.  Kind of like what I did when I wanted to find a different way to learn a language.


    Identify the problem, and develop the simplest solution. And that changed everything.


    So I started doing Launches, in both English and Spanish, using this simpler model that I developed.  


    And then two things happened that formed the beginnings of Virtual Launch Team.

      I had studied all that theory about launching online. And I spent a fortune on tech platforms like Clickfunnels, and Thinkific.


      But it wasn’t quite working.


      Until I discovered what was wrong with my PROCESS - I’m an Engineer, remember?


      Well I broke down the online launch process into little chunks, or “stages,” that my team and I could execute.  Kind of like what I did when I wanted to find a different way to learn a language.


      Identify the problem, and develop the simplest solution. And that changed everything.


      So I started doing Launches, in both English and Spanish, using this simpler model that I developed.  


      And then two things happened that formed the beginnings of Virtual Launch Team.


      You see, I was in a lot of mastermind groups.  People like me who were trying to launch, and also struggling.  So I started doing some coaching on how to use my process to make launching a lot simpler to understand, and to execute.  


      But people also asked if my TEAM could help them do “stuff” -  like graphic designs, and lead magnets, and landing pages, and opt-in forms, and full campaigns!  


      So that’s when my team and I formed VLT to help people get their launches DONE.


      I do coaching to help people understand the process for launching, and we also help them implement each of the stages we teach.   It works - for any type of online launch, regardless of the industry.  Because it’s simple.  It’s based on all the stuff I learned from all those gurus, but it’s broken down into simple stages that ANYONE can follow and embrace for themselves.


      The first client we helped made 200% of her initial target.  It was incredible.  


      Within our first month, we’d signed up 10 new clients all around the world - half of them from referrals.


      So if you need help learning a new language, or you need help launching a new online business, or you want to invent something, send me a message.

        My Services

        Business Strategy

        If you're feeling overwhelmed in any way with your online launch - or business in general - let me help you get a solid plan together.



        Private Consulting

        Similar to the Business Strategy option - but with a focus on laying out what YOU should do next, more than what direction your business should go in.



        Kartra Solutions

        My team and I have tried lots of different platforms - Clickfunnels, Kajabi, Mailchimp, Aweber, and a long list of others.  We settled on Kartra for many reasons, and have become Kartra Ninjas in the process.

        Video Editing

        Even if you know HOW to create and edit videos, it's probably not what you should be spending your time on - because it can take hours and hours.  This is one of the first things you should outsource if you can.



        REMEMBER:  It's always about your customer's benefits, not the features of your program.  


        Sell them what they WANT - then give them what they NEED.


        Branding and Graphic Design

        Your BRAND - it's not just about words.  It's also about colors, and your logo, and just making people feel good.


        I don't do that - but - I have people...  :)


        And they can help you too.



        Profits go to help organizations that support cultural diversity and inclusion.
        It really makes a difference in so many areas of our society


        It hit #1 Best Seller in SOCIOLOGY OF RACE RELATIONS! 

        Amazon.com Top New Release and #1 Best Seller in Sociology of Race Relations



        "The concept is simple, but brilliant and is particularly relevant in our increasingly multicultural world."


        "This book is chock full of great information, and more importantly .....HOPE."


        Learn about ShareLingo’s proven Model, Method, and Materials that eliminate barriers between English and Spanish speakers in Hospitality, Healthcare, Education, Construction, and many more areas of our community.

        Who Should Read This Book?

        • Teachers / Administrators
        • Doctors / Nurses
        • Police / Law Enforcement
        • Pastors / Missionaries
        • CEOs and HR Directors
        • Construction / Landscaping
        • Non-Profit Leaders
        • Virtually anyone in a bilingual industry!

        • Aurora, Colorado

        • ContactJames@Archer.com

        • (303) 835-7399


        Prior to founding ShareLingo, I had multiple “careers”. Computer Engineer, Corporate Director and General Manager, Art Gallery Owner, Software Developer, and even Inventor, holding multiple patents. I had contributed my expertise to many corporate and nonprofit boards of directors. I have two grown children, and make me home in Denver Colorado. I also love to travel whenever possible, primarily to Central and South America.

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